What does making the complex simple mean?
We have spoken with countless businesses who tell us:
1. “People don’t understand what we do, it’s too complex”
2. “No one cares about us, we’re too boring.”
But with every single business, when we let data speak, we realize those beliefs just aren’t true.
Besides, if they were true, people wouldn’t watch yard cleaning videos for hours on end.
For any business that has customers, there is a story to tell. One that will impact audiences and win over prospects.
You just have to identify 3 things:
1. What’s the story?
2. Where does your audience hang out online?
3. What type of digital marketing will engage them?
Once you can answer these 3 questions, the rest is easy. Don’t know how to answer those 3 questions? That’s alright, we’re experts at getting data driven answers to those questions so that we can start creating content that turns prospects into clients and clients into raving fans.
How you feel right now
How you'll feel after working with us
Our 4 Phase Plan to Make the Complex Simple:
No matter the project (explainer video, keynote address, software launch, etc…), we’ll guide you through our plan to make the complex simple. After all, even if we’re not handling the distribution of content, having the whole video life cycle in mind leads to creating content that delivers big results.
Phase 01: Clarify
We work with your leadership or marketing team to identify the core goals that will drive the creation of your video marketing materials.
Phase 02: Simplify
The goals defined in phase 1 are woven into every aspect of the videos so that your audience can’t help but take action the second they see your content.
Phase 03: Create
This is where great preparation meets impeccable execution. Our team of filmmakers uses every tool in our arsenal to create a smooth and fun production.
Phase 04: Distribute
Phase 1: Clarify
Video marketing is built on top of market research and audience targeting. During the clarify stage our team identifies everything we need to know about your audience so that every aspect of the video is tailored towards their viewing habits. We do this by:
- Demographics & Psychographics: Through intensive research we learn to understand your audience better than they understand themselves. We collect demographic and psychographic data that tells us the best way to construct a video that will excite and engage your audience.
- Define Your Goals: Every video needs to have one core goal that it is working to achieve. In this initial phase we work with your team to clarify what that goal is and what metrics are going to define whether the video is a success.
Phase 2: Simplify
We take the information learned during phase 1 and craft the most compelling and concise message for your business possible.
- Identify Your Core Message: We take any initial messaging concepts and refine them based on what we learned during the clarify phase. That way the messaging is reflective of your target audience and goals.
- Collaboration: We fit the process to your needs so that you and your team can be as involved as you want. If you enjoy the creative process, we can’t wait to collaborate with you. And if you want to be hands off, we completely understand. We’ll take it from here.
Phase 3: Create
With the plan in place, it’s time to bring your vision to life. Our filming process includes:
- Visual Mastery: From style to action, our team will construct a look for your videos that is perfectly tailored for your audience and your budget.
- Empathetic Directing: Our experienced directors and coaches work with you, your team, and hired actors to deliver authentic performances that effectively communicate your message. If you’re feeling nervous about being on camera, that’s okay. We’ll be right there for you every step of the way.
- Post-Production Magic: We make all the complicated processes of editing like color grading, sound design, and visual effects fun as we transform footage into a final product!
Phase 4: Distribute
Once the video is created, our team provides strategies that will get your video in front of your target audience. After all, if the video is created, but no one sees it, it doesn’t exist. That’s a fact.
- Marketing Wizardry: From SEO optimization to social media strategies, we provide guidance on how to use your new video content to enhance your marketing efforts.
- Distribution Roadmap: We help you choose the right channels and platforms for your video content, ensuring that it reaches your audience.
- Performance Tracking: We identify core metrics that will measure the success of your video content, providing insights into viewer engagement and ROI.
Our Cinematic Makeover Plan Applies to All of the Services We Offer to Our Clients.
Here are our most popular services:
Service 1
Custom Video Consulting
Have a specific project in mind? Our team is ready to bring that vision into reality.
Service 2
Corporate Video Bundle
Is your video marketing outdated or nonexistent? The Corporate Video Bundle provides the foundational videos that immediately make an impact.
Service 3
Internal Video Bundle
Educate your team on your product or company ethos in order to enhance the operation of your business.
Why should you work with us?
There are a lot of video production teams out there, so it’s important to find the team that will represent your company best.
With Row Five, you’ll receive a flexible scope of work tailored to meet your unique goals within your budget.
If you truly love your business, we can capture that passion and use it to transform your target prospects into raving fans.
We take extreme ownership over every project and every outcome, and we’d rather die than under deliver for you.
We know time is your most valuable resource. Our services are streamlined to minimize your time commitment as much as possible.
While working with Row Five, you’ll catch yourself thinking “Making videos is so rad!”, “My business looks so cool!”, and “I’m so proud of what we’ve built!”
